Kommunikationspolitik in Verlagen
Instructors: Dr. Anke VogelShortname: Kommunikation
Course No.: 05.610.580
Course Type: Übung
Contents
Communication policy of publishing houses is multifaceted and is becoming more and more diverse in view of the rapidly increasing communication possibilities. In this seminar, an overview of the topic is first developed and various communication channels with their respective specifics are classified. Following this, various examples will be analyzed in groups, and the results will be presented and discussed: What worked well and what not so well? What recommendations can be derived from this for the book industry and what are the possible effects on book buyers and readers? The arc is deliberately stretched from traditional communication channels to current social media such as TikTok.Dates
| Date (Day of the week) | Time | Location |
|---|---|---|
| 04/17/2023 (Monday) | 08:30 - 10:00 | 01 451 P106 1141 - Philosophisches Seminargebäude |
| 04/24/2023 (Monday) | 08:30 - 10:00 | 01 451 P106 1141 - Philosophisches Seminargebäude |
| 05/08/2023 (Monday) | 08:30 - 10:00 | 01 451 P106 1141 - Philosophisches Seminargebäude |
| 05/15/2023 (Monday) | 08:30 - 10:00 | 01 451 P106 1141 - Philosophisches Seminargebäude |
| 05/22/2023 (Monday) | 08:30 - 10:00 | 01 451 P106 1141 - Philosophisches Seminargebäude |
| 06/05/2023 (Monday) | 08:30 - 10:00 | 01 451 P106 1141 - Philosophisches Seminargebäude |
| 06/12/2023 (Monday) | 08:30 - 10:00 | 01 451 P106 1141 - Philosophisches Seminargebäude |
| 06/19/2023 (Monday) | 08:30 - 10:00 | 01 451 P106 1141 - Philosophisches Seminargebäude |
| 06/26/2023 (Monday) | 08:30 - 10:00 | 01 451 P106 1141 - Philosophisches Seminargebäude |
| 07/03/2023 (Monday) | 08:30 - 10:00 | 01 451 P106 1141 - Philosophisches Seminargebäude |
| 07/10/2023 (Monday) | 08:30 - 10:00 | 01 451 P106 1141 - Philosophisches Seminargebäude |
| 07/17/2023 (Monday) | 08:30 - 10:00 | 01 451 P106 1141 - Philosophisches Seminargebäude |