Courses

S Verlagsstrategien (MA)

Instructors: Prof. Dr. Christoph Bläsi
Shortname: Verlagsstrategien
Course No.: 05.610.570
Course Type: Seminar

Digital teaching

-> LMS
 

Recommended reading list

Strategic management and competitive advantage : concepts and cases / Jay B. Barney ; William S. Hesterly; Strategic management in the media : theory to practice / Lucy Küng
 

Contents

VERLAGSSTRATEGIEN: STRATEGIC MANAGEMENT IN PUBLISHING

In this *** English-language *** seminar, we will a) learn about analytical dimensions of strategic relevance for (media / book) businesses as well as corresponding strategic options (based on Barney/Hesterly and occasionally Küng) and – on the basis of this –  b) work through relevant recent articles on strategic aspects of the book / media industry (from journals like Logos, Publishing Research Quarterly, etc.). As a result, students will be able to drill down in the face of selected contemporary industry observations on their own – by writing a (small) strategic analysis (as one option for the semester paper) …

Additional information

!: Credits on the basis of („Leistungsnachweis“): presentation in the seminar („Referat / Teilsitzungsleitung“), semester paper („Hausarbeit“)
 

Dates

Date (Day of the week)	Time	Location
10/25/2022 (Tuesday)	08:30 - 10:00	00 115 (K4) Übungsraum 9139 - Am Kisselberg
11/08/2022 (Tuesday)	08:30 - 10:00	00 115 (K4) Übungsraum 9139 - Am Kisselberg
11/15/2022 (Tuesday)	08:30 - 10:00	00 115 (K4) Übungsraum 9139 - Am Kisselberg
11/22/2022 (Tuesday)	08:30 - 10:00	00 115 (K4) Übungsraum 9139 - Am Kisselberg
11/29/2022 (Tuesday)	08:30 - 10:00	00 115 (K4) Übungsraum 9139 - Am Kisselberg
12/06/2022 (Tuesday)	08:30 - 10:00	00 115 (K4) Übungsraum 9139 - Am Kisselberg
12/13/2022 (Tuesday)	08:30 - 10:00	00 115 (K4) Übungsraum 9139 - Am Kisselberg
12/20/2022 (Tuesday)	08:30 - 10:00	00 115 (K4) Übungsraum 9139 - Am Kisselberg
01/10/2023 (Tuesday)	08:30 - 10:00	00 115 (K4) Übungsraum 9139 - Am Kisselberg
01/17/2023 (Tuesday)	08:30 - 10:00	00 115 (K4) Übungsraum 9139 - Am Kisselberg
01/24/2023 (Tuesday)	08:30 - 10:00	00 115 (K4) Übungsraum 9139 - Am Kisselberg
01/31/2023 (Tuesday)	08:30 - 10:00	00 115 (K4) Übungsraum 9139 - Am Kisselberg
02/07/2023 (Tuesday)	08:30 - 10:00	00 115 (K4) Übungsraum 9139 - Am Kisselberg